Case Study
Dodomo
An alternative to the tenancy deposit.
Instead of a traditional deposit between an owner and a tenant, needed when moving to a new flat,
Dodomo will cover it, for a small fee. All done online in a few steps.
What is this all about?
A case study of This is Garcy full-spectrum capabilities:
developing the product from the very beginning using
a product map, journey mapping, flows and new functionalities,
leading to a completely new screenflow. Followed by high-fidelity
wireframes, webdesign, UI kit and branding.
All done single-handed.
The Challenge
After making sure who the personas are
and going through the customer journeys, we mapped
the whole process of dozens of pages and product options
to find a way of simplifying and minimizing the product to
as less as one single page with just multiple options
of how to display it. And that was it.
It was still just an idea before making it real
with detailed wireframes and a prototype.
The Highlight
Instead of multiple pages and a very complex form,
we introduced just one page, filled in a few steps, one at the time,
creating a contract and a page to administrate in the same time.
What's next?
When successfully tested, design could start.
"Lots of us decorate walls in their new appartment, often just covering
the previous layer of color, or wallpaper. Each layer tells a story.
Dodomo lets you get this space for creativity easily, so the design
elements are reflecting just that."
The Goal
Not to look like another start-up, be bold and identified easily.
Multiple concepts were proposed.
The Grand Finale
Dodomo lets you find the right property and make it your home.
The logo reflects that with a hand written "m", as a tenant signature
and a connection between "m" and "o" creates a search symbol.
